(Sitios de interés para esta publicación se pueden encontrar en el texto en inglés, que se publicó en este mismo blog)
En su publicación del 15 de febrero sobre Responsabilidad Social y Calidad, Paul Borawski nos señalaba la fuerte relación que existe entre estos dos conceptos, y que se requiere el uso de la filosofía, metodología, conceptos, técnicas y herramientas de la Calidad para lograr mejoramiento en Responsabilidad Social.
En su publicación también nos hacía referencia a un documento publicado por la ASQ y Manpower, titulado “Social Responsability and the Quality Professional”. Este documento se puede obtener sin costo de la ASQ.
De este estudio una de las premisas a reflexionar es la siguiente:
Nuestra huella global excede la capacidad del planeta de regenerarse en un 30 por ciento. Si las demandas sobre el planeta continúan al mismo ritmo, a mediados de la década de 2030 necesitaremos el equivalente a dos planetas para mantener nuestro estilo de vida.
La ASQ también ha desarrollado un movimiento para explicar la Responsabilidad Social y el rol de la calidad para alcanzar los resultados: The SRO. http://thesro.org/
Para enlazar Calidad Y responsabilidad Social, como empresas las estrategias deben cambiar, el nuevo paradigma debe ser el producir productos de mejor calidad, pero con menor uso de recursos.
La Responsabilidad Social Corporativa es un modelo estratégico de gestión, que contempla los impactos económicos, sociales y ambientales asociados al desarrollo de las actividades de las organizaciones. Implica un compromiso renovado con la comunidad, su entorno y los diversos públicos con los que interactúa una organización, tales como empleados, accionistas, proveedores, clientes y consumidores y el gobierno.
Responsabilidad Social significa trabajar en los tres ejes de una empresa, los aspectos económicos de generación de resultados, los sociales y los ambientales, y nos lleva a:
• Mantener un comportamiento transparente y ético
• Contribuir al desarrollo sostenible, la salud y el bienestar social
• Tener en cuenta las expectativas actuales y potenciales de las partes interesadas.
• Respetar las leyes aplicables y ser coherente con las leyes.
• Integrar la Responsabilidad Social en toda la organización
• Practicar la Responsabilidad Social en las relaciones con otros actores dentro de la red de actividades.
La Organización Internacional de Normalización (ISO) ha reconocido la importancia del tema de la Responsabilidad Social a nivel mundial ha desarrollado una norma internacional en la materia: ISO 26000, la cual incluye las directrices de la OCDE (Organización de Cooperación y Desarrollo Económico de la ONU) que fija principios para que las empresas logren niveles sobre protección integral (consumidor, trabajador, comunidad incluyendo los derechos humanos) independientemente del lugar donde opera. Esta norma toma en consideración la diversidad social, ambiental, legal, económica y organizacional y no está planificada ni dirigida para propósitos de certificación. La versión final fue aprobada en octubre 2010.
También es importante revisar la norma ISO 9004:2009, Gestión para el éxito sostenido, un enfoque de gestión de calidad, en la cual se indica que una organización para alcanzar el éxito a largo plazo debe poder trabajar con todas las partes interesadas y satisfacer sus necesidades y expectativas. Eso implica que una organización para garantizar su supervivencia debe garantizar un equilibrio entre los resultados que logra para sus clientes (calidad de productos a un precio adecuado), sus colaboradores (remuneración y condiciones de trabajo), proveedores (pagos justos por los productos y servicios), accionistas (resultados de sus acciones), socios (resultados), sociedad (cuidado del entorno y retribución de resultados) y al gobierno (a través del pago de impuestos).
La única manera de que una organización mejore sus resultados para garantizar este reparto es disminuyendo los costos y/o aumentando sus ingresos.
Paul Borawski nos indicaba que la pregunta clave es: Cómo podemos medir el retorno de la inversión realizada en RS en los resultados globales de las empresas?
Si generamos acciones y medimos los resultados (indicadores) para los siguientes factores (puede haber muchos más), podemos contestar esta pregunta:
- Reducir los costos mejorando la productividad y mejor uso de materiales.
- Mejorar el diseño de productos y servicios para un menor uso de recursos
- Disminuir los ciclos de diseño y producción, considerando todo el ciclo de vida del producto.
- Capacitar a los clientes y proveedores en el mejor uso de recursos.
- Ofrecer productos y servicios certificados, y exigiendo los mismos a lo largo de la cadena productiva.
- Capacitar internamente en el uso de herramientas y métricas que permitan un mejor control de los procesos para buscar oportunidades de mejora.
- Crear sistemas de monitoreo de los requerimientos actuales y potenciales de todas las partes interesadas.
- Usar herramientas de gestión de riesgo a todo nivel.
En Ecuador va ingresando en el concepto de Responsabilidad Social Empresarial (RSE), aunque el país entró recién en esta dinámica ya empieza a afianzarse como una práctica beneficiosa para todos los actores de las cadenas productivas. Las empresas están en un proceso de transición de las actividades filantrópicas hacia la constitución de planes de RSE, que puedan sustentarse.
Una buena parte de las compañías que aplican planes de RSE son multinacionales que ya cuentan con varios años de experiencia frente a este tipo de programas y/o que cuentan con los recursos necesarios para hacerlo. Se ven también esfuerzos de empresas exportadoras y con tamaños importantes.
Como pensamientos finales la aplicación de los conceptos de Responsabilidad Social deberían ser compromiso de todos, empezando por la familia, considerando que la misma se construye sobre los principios básicos del ser humano, pensando en cómo cada uno de nuestros actos debe beneficiar (no afectar) a mi vecino y a mi entorno.
Todos deberíamos colaborar incluso desde nuestros hogares, para a través de la Responsabilidad Social y compromiso personal, aunando esfuerzos y con una visión y liderazgo claro podemos alcanzar la Responsabilidad Social Corporativa.
César Díaz
martes, 1 de marzo de 2011
lunes, 28 de febrero de 2011
Social Responsibility and Quality
In its publication on 15 February about Social Responsibility (SR) and Quality, Paul Borawski stresses the strong relationship that exists between these two concepts. To reach improvement in Social Responsibility, is required the use of philosophy, methodology, concepts, techniques and tools of Quality.
In his publication also referred to a document published by the ASQ and Manpower Professional, entitled "Social Responsibility and the Quality Professional." This paper is available at no cost to the ASQ.
From this study one of the premises to think about is the following:
Our global footprint exceeds the world’s capacity to regenerate by about 30 percent. If demands on the planet continue at the same rate, by the mid-2030s, we will need the equivalent of two planets to maintain our lifestyles.
The ASQ has also developed a movement to explain Social Responsibility and the role of quality to achieve results: The SRO. When you visit the site the first questions are "What is a Social Responsible Organization? How should it act?
To link Social Responsibility and Quality, corporate strategies must change, the new paradigm must be to produce better quality products, but with less resources.
Corporate Social Responsibility is a strategic management model, which includes the economic, social and environmental factors associated to the development of the activities of organizations. SR implies a renewed commitment to the community, environment and the various stakeholders with which an organization interacts, such as employees, shareholders, suppliers, customers, consumers and government.
Social responsibility means working on three aspects of a business: generating economic, social and environmental results.
Social Responsibility leads us to:
• Maintain a transparent and ethical behavior
• Contribute to sustainable development, health and social welfare
• Take into account the expectations of current and potential stakeholders.
• Comply with applicable laws.
• Integrate Social Responsibility throughout the organization
• Improve relations with other actors within the network of activities
The International Organization for Standardization (ISO) has recognized the importance of the issue of global social responsibility, ISO has developed an international standard on the subject: ISO 26000, which includes the guidelines of the Organization for Economic Co-operation and Development (OECD) which sets out principles for companies to achieve comprehensive protection levels (consumers, workers, community including human rights) regardless of where it operates. This rule takes into account the social, environmental, legal, economic and organizational and is not planned or intended for certification purposes. The final version was approved in October 2010. ISO 26000
It is also important to review the ISO 9004:2009 standard, Managing for the sustained success of an organization, a quality management approach, based on the implementation of Quality Management Systems, which states that an organization to succeed long term should be working with all stakeholders and meet their needs and expectations.
That means that an organization to ensure their survival should ensure a balance between the results achieved for its customers (quality of products at the right price), its employees (wages and working conditions), suppliers (fair payments for products and services), shareholders (results of their actions), partners (results), society (the environment carefully and pay for results) and government (through taxes).
The only ways an organization improve its performance to ensure that distribution is decreasing costs and / or increasing their income.
Paul Borawski told us that the key question is: How can we measure the return on investment in RS on the overall performance of organizations?
If we generate actions and measure results (indicators) for the following factors (there may be many more), we can answer this question:
- Reduce costs by improving productivity and better use of materials.
- Improve the design of products and services for less use of resources
- Reduce design and production cycles, considering the whole product life cycle.
- Train customers and suppliers the best use of resources.
- Provide certified products and services, and require the same along the production chain.
- Train internally in the use of tools and metrics to better control the processes.
- Create systems for monitoring current and potential requirements of all stakeholders.
- Use risk management tools at all levels.
In Ecuador the concept of Corporate Social Responsibility (CSR) is starting, although the country recently entered into this dynamic, is beginning to establish itself as a beneficial practice for all actors in the supply chain.
Companies are in a transition from philanthropic activities towards the establishment of CSR plans, which can be sustained. Much of the companies applying CSR plans are multinationals that already have several years of experience with this type of programs and/or have the resources to do so. Efforts are also exporters and important sizes. See Ecuador experiencies.
As a final thought the application of the concepts of Social Responsibility should be the commitment from all, beginning with the family, considering that it is built on the basic principles of human being, thinking how each of our actions must benefit (no affect) my neighbor and the environment.
We should all support SR even from our homes, joining forces with a VISION and clear leadership, we can achieve Corporate Social Responsibility.
César Díaz
In his publication also referred to a document published by the ASQ and Manpower Professional, entitled "Social Responsibility and the Quality Professional." This paper is available at no cost to the ASQ.
From this study one of the premises to think about is the following:
Our global footprint exceeds the world’s capacity to regenerate by about 30 percent. If demands on the planet continue at the same rate, by the mid-2030s, we will need the equivalent of two planets to maintain our lifestyles.
The ASQ has also developed a movement to explain Social Responsibility and the role of quality to achieve results: The SRO. When you visit the site the first questions are "What is a Social Responsible Organization? How should it act?
To link Social Responsibility and Quality, corporate strategies must change, the new paradigm must be to produce better quality products, but with less resources.
Corporate Social Responsibility is a strategic management model, which includes the economic, social and environmental factors associated to the development of the activities of organizations. SR implies a renewed commitment to the community, environment and the various stakeholders with which an organization interacts, such as employees, shareholders, suppliers, customers, consumers and government.
Social responsibility means working on three aspects of a business: generating economic, social and environmental results.
Social Responsibility leads us to:
• Maintain a transparent and ethical behavior
• Contribute to sustainable development, health and social welfare
• Take into account the expectations of current and potential stakeholders.
• Comply with applicable laws.
• Integrate Social Responsibility throughout the organization
• Improve relations with other actors within the network of activities
The International Organization for Standardization (ISO) has recognized the importance of the issue of global social responsibility, ISO has developed an international standard on the subject: ISO 26000, which includes the guidelines of the Organization for Economic Co-operation and Development (OECD) which sets out principles for companies to achieve comprehensive protection levels (consumers, workers, community including human rights) regardless of where it operates. This rule takes into account the social, environmental, legal, economic and organizational and is not planned or intended for certification purposes. The final version was approved in October 2010. ISO 26000
It is also important to review the ISO 9004:2009 standard, Managing for the sustained success of an organization, a quality management approach, based on the implementation of Quality Management Systems, which states that an organization to succeed long term should be working with all stakeholders and meet their needs and expectations.
That means that an organization to ensure their survival should ensure a balance between the results achieved for its customers (quality of products at the right price), its employees (wages and working conditions), suppliers (fair payments for products and services), shareholders (results of their actions), partners (results), society (the environment carefully and pay for results) and government (through taxes).
The only ways an organization improve its performance to ensure that distribution is decreasing costs and / or increasing their income.
Paul Borawski told us that the key question is: How can we measure the return on investment in RS on the overall performance of organizations?
If we generate actions and measure results (indicators) for the following factors (there may be many more), we can answer this question:
- Reduce costs by improving productivity and better use of materials.
- Improve the design of products and services for less use of resources
- Reduce design and production cycles, considering the whole product life cycle.
- Train customers and suppliers the best use of resources.
- Provide certified products and services, and require the same along the production chain.
- Train internally in the use of tools and metrics to better control the processes.
- Create systems for monitoring current and potential requirements of all stakeholders.
- Use risk management tools at all levels.
In Ecuador the concept of Corporate Social Responsibility (CSR) is starting, although the country recently entered into this dynamic, is beginning to establish itself as a beneficial practice for all actors in the supply chain.
Companies are in a transition from philanthropic activities towards the establishment of CSR plans, which can be sustained. Much of the companies applying CSR plans are multinationals that already have several years of experience with this type of programs and/or have the resources to do so. Efforts are also exporters and important sizes. See Ecuador experiencies.
As a final thought the application of the concepts of Social Responsibility should be the commitment from all, beginning with the family, considering that it is built on the basic principles of human being, thinking how each of our actions must benefit (no affect) my neighbor and the environment.
We should all support SR even from our homes, joining forces with a VISION and clear leadership, we can achieve Corporate Social Responsibility.
César Díaz
lunes, 14 de febrero de 2011
Raise the Voice of Quality with many actions
In his February publication Paul Borawski told us that it is time to reflect, but primarily to act, the real test is to put our plans in execution.
Paul showed us it is essential for the ASQ Community to understand and accept the challenge to "Raise the Voice of Quality". Now, the actual task, as in all the goals we want in life is the ACTION.
Another point of management that Paul made us see is that it must be executed in a systemic manner by all stakeholders and all levels of the organization to achieve results and actions should start from the top management.
In the ASQ objective of "Raise the Voice of Quality", and transform ASQ into the GLOBAL VOICE OF QUALITY , Paul is giving us the example and leading actions that run for that purpose, but we need to all participants and all levels of the Quality Community move in that direction.
Life can only be understood looking back, but can only be lived looking forward.
For our Community implies that we must learn from the lessons of the past, but perform many actions that we project into the future to look at the ASQ as a world reference for Quality and within presence throughout the world and especially in Latin America.
The basic rule for success in any plan we undertake is ACTION, has never existed a plan by highly accurate details to have been, that alone it succeeded in achieving the goals.
Only the action is the force that ignites the plan and makes the plan a living force that shapes the future. The action is the food that transforms our vision in reality.
Only the coordinated action of all the ASQ Community members will "Raise the Voice of Quality", and we need that our personal and professional goals are in perfect harmony with this effort.
The delay that slows down our actions is the fruit of doubt, we must act without hesitation, and we must not circumvent the tasks or postpone them for tomorrow, because in that way tomorrow never comes. We must establish marks on the way to know if we are going in the right direction and/or if we have moved the sails to reach our goals.
Only action determines the value of our plans, and to multiply its value we must multiply our actions.
For that reason we must act in our circle of influence, gaining the compromise of more people to disseminate the philosophy and methodology of Quality, we must bring a message from the top management to all levels and especially achieve the vow of more actors in this process.
The questions remaining in mind are:
Do my personal goals have as one of its fundamental axis “Raise the Voice of Quality?
Am I taking action daily and planned for this purpose and involving more actors and in all contexts of different organizations and professions?
Am I extending my circle of influence to multiply my actions?
A final consideration… we know that complex problems cannot be solved with simple tools, but if we divided this big problem “in small simple parts", many of this small parts can be resolved with simple tools, and so we are moving towards our goals.
Cesar Diaz
Paul showed us it is essential for the ASQ Community to understand and accept the challenge to "Raise the Voice of Quality". Now, the actual task, as in all the goals we want in life is the ACTION.
Another point of management that Paul made us see is that it must be executed in a systemic manner by all stakeholders and all levels of the organization to achieve results and actions should start from the top management.
In the ASQ objective of "Raise the Voice of Quality", and transform ASQ into the GLOBAL VOICE OF QUALITY , Paul is giving us the example and leading actions that run for that purpose, but we need to all participants and all levels of the Quality Community move in that direction.
Life can only be understood looking back, but can only be lived looking forward.
For our Community implies that we must learn from the lessons of the past, but perform many actions that we project into the future to look at the ASQ as a world reference for Quality and within presence throughout the world and especially in Latin America.
The basic rule for success in any plan we undertake is ACTION, has never existed a plan by highly accurate details to have been, that alone it succeeded in achieving the goals.
Only the action is the force that ignites the plan and makes the plan a living force that shapes the future. The action is the food that transforms our vision in reality.
Only the coordinated action of all the ASQ Community members will "Raise the Voice of Quality", and we need that our personal and professional goals are in perfect harmony with this effort.
The delay that slows down our actions is the fruit of doubt, we must act without hesitation, and we must not circumvent the tasks or postpone them for tomorrow, because in that way tomorrow never comes. We must establish marks on the way to know if we are going in the right direction and/or if we have moved the sails to reach our goals.
Only action determines the value of our plans, and to multiply its value we must multiply our actions.
For that reason we must act in our circle of influence, gaining the compromise of more people to disseminate the philosophy and methodology of Quality, we must bring a message from the top management to all levels and especially achieve the vow of more actors in this process.
The questions remaining in mind are:
Do my personal goals have as one of its fundamental axis “Raise the Voice of Quality?
Am I taking action daily and planned for this purpose and involving more actors and in all contexts of different organizations and professions?
Am I extending my circle of influence to multiply my actions?
A final consideration… we know that complex problems cannot be solved with simple tools, but if we divided this big problem “in small simple parts", many of this small parts can be resolved with simple tools, and so we are moving towards our goals.
Cesar Diaz
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